In the wake of the most controversial election in American history, it’s no surprise that organizations and individuals alike are continuing to make politically-charged statements via any medium that will give them a voice.
With over 100 million viewers tuning into America’s most watched event of the year, many companies used their Super Bowl ad spots as platforms to present their stance on hot social issues like immigration.
One ad by 84 Lumber that piqued particular interest was actually banned by the Fox network after being “deemed too controversial for TV.”
The original ad portrayed the arduous journey of a mother and daughter from Mexico to the United States.
Upon finally reaching the border, the two were disheartened to find a massive wall, seemingly representative of the one proposed by Trump.
“Fox would not let us air ‘the wall,’” said Rob Shapiro, a representative of Brunner, the agency that helped make the ad.
“Ignoring the border wall and the conversation around immigration that’s taking place in the media and at every kitchen table in America just didn’t seem right,” he added. “If everyone else is trying to avoid controversy, isn’t that the time when brands should take a stand for what they believe in?”
“Of course we were disappointed,” said 84 Lumber’s director of marketing, Amy Smiley. “But ultimately, it’s their network and their decision.”
However, 84 Lumber ended up finding out a way to get their message out anyway.
Fox eventually approved an edited version that did not include the wall, but rather, a call to action for viewers to visit the company’s website to “See the Conclusion.”
Just minutes after, 84 Lumber’s website crashed from the overload of curious viewers aching to see the ad’s conclusion.
Watch “The Entire Journey” for yourself below:
What did you think of 84 Lumber’s ad?
Do you agree with Fox’s decision to ban it from the network, or should controversial issues like this be broadcasted in the TV limelight?
We’d love to hear your thoughts in the comments.
