Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
Stephanie Hanrahan is wife to a sick husband, mother to special needs kiddos, and a woman who often unravels then finds her footing again. Learn how she traded her pretending for a panty liner on Instagram, Facebook, and her blog, Tinkles Her Pants (www.tinklesherpants.com), where she leaks nothing but the truth.
"A few months into new motherhood, I learned the hard reality that mean girls still exist—they just become mommies too... But the good news is: we are allowed to excuse ourselves from the table. Isn’t that freeing? No permission slip necessary. Just get up."