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WATCH: Hobby Lobby Lights Up Mom Hearts With Viral Christmas Ad

On any given day, walking into a Hobby Lobby can be inspirational, what with all the wall decor with positive messaging for sale up in there. And after all, Hobby Lobby is basically the Chick-fil-a of decor stores, so they generally keep it pretty light and bright, especially around Christmas season. But recently the store went way above and beyond serving up picture frames, wreaths, and craft supplies with an absolutely beautiful Christmas ad.

Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.

And wow, did they hit the mark!

The ad opens with what is surely a familiar scene to many of us: a mom in scrubs getting ready for work early in the morning, while her teenage son still snoozes on the couch. She stacks dishes in the sink, throws some laundry in a basket in the living room next to a very non-festive, undecorated Christmas tree, and realizes she needs to head out the door. She pauses before she does, though, to plant a kiss on the sleeping teen’s forehead. Then she’s gone.

In the next scene, we see her son has roused himself and watch as he pours a bowl of cereal. As he settles himself back on the couch to eat his breakfast, he looks around. You can see realization spread across his face as he looks at the living room: “Mom was here. But she hasn’t had time to do anything to get ready for Christmas.” (Credit to the young actor, you can actually see the wheels turning in his head, I swear!)

The light bulb that went off in his mind propels this young boy, and we see him spring into action. Soon we see him on his bike, headed to the pawn shop, where {frantically gulps back tears} he sells his video game controllers and pockets some cash.

Cut to mom working in a busy hospital hallway, writing charts, unaware of what her son is doing.

But we, the consumer of this emotional piece of theatre, can see what he’s doing: he’s wrapping gifts for his mama and decorating the tree. He’s got on a red sweater, even! With a dress shirt underneath! This is the stuff of mom dreams!

Then we see Mom coming home from work, confusion on her face as she sees her home aglow with a beautiful wreath on the front door. She opens said door to see her son, all dressed up, standing in front of a beautifully decorated tree with — and this is almost too much,  Hobby Lobby — a laundry basket full of neatly folded clothes with a red bow on top. (Note to my children: do NOT, I repeat, DO NOT, get me a basket of neatly folded laundry for Christmas unless said laundry is exclusively brand new sweaters from Lands’ End. K?)

The expectant teenager sees a surprised smile spread across his mom’s face and it is EVERYTHING. In the final scene, we see them hugging through the house’s window as Hobby Lobby hits us with the phrase: “Christmas is what you make it.”

Cue more tears! It’s so good! Well played, Hobby Lobby.

You can watch this beautiful ad here on YouTube.

What do you think of Hobby Lobby’s Christmas ad?

Jenny Rapson
Jenny Rapsonhttp://www.foreverymom.com
Jenny Rapson is a wife and mom of three from Ohio and the editor of For Every Mom. You can also find her alternately griping and gushing about her kids at her own blog, Mommin' It Up. You can email her at jrapson@outreach.com, or follow her on Twitter.

“It’s Not Easy”: An Honest Letter to My Husband on Valentine’s Day

"Here we are, 24 times we have celebrated Valentine’s Day... I feel like I am just lately really getting to know you."

Jimmy Carter: A Life of Faith, Service, and Legacy

Longest-living President Jimmy Carter has lived an incredible life rooted in deep Christian faith. From his time as the 39th President of the United States to his global humanitarian efforts, Jimmy Carter's legacy is one that honors God and country.

Lauren Daigle Returns to the ‘American Idol’ Stage That Rejected Her to Sing Multi-Platinum Hit “Look Up, Child”

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