You’re Not Seeing Things. McDonald’s Just Turned Its Arches Upside Down. Here’s Why.

You’re not seeing things. The iconic ‘golden arches’ logo that’s colored almost every street corner in America since 1962 is officially upside down this Thursday—and for good reason.

McDonald’s “M” trademark logo is being turned on its head to display a “W” in honor of International Women’s Day, “a global celebration of the social, economic, cultural and political achievements of women.”

The fast-food chain saw the day that is marked by community events focusing on equality as the perfect opportunity to embrace and empower its female staff.

All of McDonald’s digital channels, some packaging, and even a restaurant in Lynwood, CA will be proudly displaying the modified logo. From fry boxes to t-shirts, caps, and cold cups, the “W” will be stamped loud and proud across company merchandise.

Patricia Williams, owner of the Lynwood location, holds the initiative near and dear to her heart.

After running the location for 30 years, she has encouraged her daughters, Kerri Harper-Howie and Nicole Enearu, to work with her.

“Patricia, Kerri and Nicole represent the hardworking and dedicated women we have in our system,” said a McDonald’s spokesperson, explaining why the Lynwood restaurant was selected among others for the special sign.

With 6 out of every 10 of their managers being women, the fast-food franchise thought it would be a great way to “honor [the] extraordinary accomplishments of women everywhere and especially in our restaurants.”

And their restaurant crew isn’t the only place women are being represented, with females accounting for 25 percent of their 12-person board of director team and 33 percent of their top 10 ranking corporate executives. Additionally, the “seven-person U.S. leadership team includes three women.”

“From restaurant crew and management to our C-suite of senior leadership, women play invaluable roles at all levels and together with our independent franchise owners,” said the chain’s Chief Diversity Officer, Wendy Lewis. “We’re committed to their success.”