The controversial, Brooklyn-based art collective MSCHF recently known for designing and selling Lil Nas X-inspired “Satan Shoes” that allegedly contained a drop of human blood in the sole, is now taking aim at the Christian-owned fast food restaurant Chick-fil-A.
MSCHF sold out of the 666 custom-modified Nike satanic shoes within a matter of hours. The shoes featured satanic symbols, including a pentagram, the number 666, and a Bible verse referencing Satan (Luke 10:18). MSCHF was later ordered by a judge to stop selling the shoe after Nike filed a restraining order against them for modifying and reselling Nike’s Air Max 97 shoe without permission, which is a trademark infringement. Nike claimed customers had started boycotting the shoe company because they believed Nike was involved with MSCHF’s project.
MSCHF has now turned its attention to Chick-fil-A with a campaign apparently meant to mock the company’s Christian beliefs and values.
MSCHF posted on its website that it will be selling Chick-fil-A sandwiches on Sunday, September 26, 2021, at an undisclosed location. They are titling the event “Sunday Service,” an apparent play on words with Kayne West’s well-known Christian worship services.
To purchase a sandwich on a day when all Chick-fil-A locations are closed, the site instructs those interested to provide their name, phone number, and zip code. MSCHF will then send a text those close to the undisclosed location and inform them where they can go to purchase a day-old chicken sandwich.
MSCHF’s Sunday Service website is full of satanic imagery, including a modified version of Chick-fil-A’s logo made to read 666. To many, the publicity grab is seen as an overt attempt to mock Chick-fil-A’s family values that stem from their founder S. Truett Cathy’s Christian upbringing and faith.
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“Certain American values go hand-in-hand. For example, conservative Christianity pairs perfectly with a correspondingly devout faith in the ‘free market,’” MSCHF says. “That being the case, f@#k it, let’s take advantage of the obvious hole in the market left by notoriously Christian restaurant chain Chik-fil-A’s (sic) sabbatarianism. ‘The market finds a way,’ and, in this case, it’s the road to hell. Hail Satan and Eat Mor Chikin on holy days.”
MSCHF goes on to criticize Chick-fil-A’s decision to remain closed on Sundays, a policy upheld by current Chick-fil-A CEO Dan Cathy (the son of S. Truett Cathy). “MSCHF Sunday Service delivers Chick-fil-A sandwiches on Sundays,” MSCHF explains. “Chik-fil-A (sic) enforces certain Christian tenets including observation of the Sabbath for all restaurants. Consequently, locations are closed on Sundays. MSCHF Sunday Service circumvents this.”
Encouraging their followers to “tweet @ChickfilA and thank them for spitting in the face of God,” MSCHF is leaving no room for doubt regarding where they are acquiring the project’s sandwiches. They stated, “All sandwiches delivered by MSCHF Sunday Service are real Chick-fil-A sandwiches, acquired from Chik-fil-A (sic) locations…We are closed every day except Sunday. Quantity is limited and first-come, first-served. We of course can’t get more sandwiches day-of, because the real Chik-fil-A (sic) is closed.”
At press time, Chick-fil-A hadn’t responded to ChurchLeaders request for a comment in regards to MSCHF’s project.
