Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
"Remember, God’s word is not limited by distance or confined only to a building. As the Bible says, 'The word of God is alive and active. Sharper than any double-edged sword … it judges the thoughts and attitudes of the heart” (Hebrews 4:12).'"