Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
You may know Susannah B. Lewis as "Whoa! Susannah"-- the humorous Southern mom in aviator glasses who sits behind the wheel of her SUV cluttered with softball bags and stale tater tots and rants about everyday grievances like long carpool lines and only one available check-out at the grocery store.