Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
They were heading home from an afternoon church service when another driver came barreling into the family’s Chevy Suburban, killing both Jim and Karisa, along with their 2-month-old daughter, Juliana. Now, these Texas Siblings are clinging to faith and each other.
Over the past year, we had gotten weary of the daily grind that was called the American Dream. It seemed crazy to work all the time for a huge house you didn’t even have time to enjoy, rush here and there to multiple obligations, and spend more time on to-do lists then you did simply enjoying each other’s company. So that’s changing for us.