Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
“If you could have a million dollars now, or an extra year of quality life—like, if God were to take the number of years He’s prepared for you and add a bonus one—which option would you choose? How would you spend a million dollars worth a year of life, or a year of life worth a million dollars?”