We hit a breaking point. We were so tired of rushing from house to house; we had truly begun to dread holidays. It was time to make a change for our family.
Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
“We don’t sell pornography in the bookstore and we don’t have a Hooters on campus—we already pre-select those kind of things based on our existing values.”
"I'm a very committed Christian and Chick-fil-A's value--their corporate purpose statement is to glorify God and to be faithful stewards of all that's entrusted to them and to have a positive influence on everyone who comes into contact with them--and I would say that that mirrors my personal beliefs perfectly. And so I really felt it very personally."
