Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
"Tears immediately stung my eyes. Did he not realize that I, and the man serving us, could hear that? I grabbed the sample and quickly walked over to Greg unable to speak. My mind kept replaying the words this stranger had just said."