But there’s nothing sweet about these lethal packets of poison.
Its ingredients? Polymers, ethanol, and hydrogen peroxide for starters—a deadly concoction designed to destroy dirt and grime.
But that’s not stopping teens from jumping on board with the challenge in hopes of wooing peers and attaining viral fame.
“A lot of people were just saying how stupid I was or how – why would I be willing to do that,” 19-year-old Marc Pagan told CBS. “No one should be putting anything like that in their mouths, you know?”
Chairman of the Consumer Product Safety Commission, Ann Marie Buerkle, expressed serious concern about the risky fad, saying, “This is what started out as a joke on the Internet and now it’s just gone too far.”
Learn more about the “Tide Pod Challenge” in the CBS News exclusive below, and be sure to talk to your teen about the danger of this rising trend.