The Pure Flix film “Unplanned” soared past producers’ expectations when it doubled its projected revenue on opening weekend. The Christian movie exposing light on the dark industry of abortion, namely Planned Parenthood, raked in an impressing $6.1 million dollars.
Scheduled amidst a solid weekend movie line-up including “Five Feet Apart” and Disney’s “Dumbo,” “Unplanned” held its own amidst the secular films, in spite of hurdles to promote the movie along the way.
Most major networks, including Hallmark, Lifetime, and HGTV refused to air commercials for the pro-life film, citing it as “too political.” In fact, Fox was the only big network that agreed to an ad contract.
Another opposing factor for Pure Flix was that the movie got unexpectedly hit with an R-rating by the MPAA, which is typically a death sentence for a family film targeted at a Christian audience.
But the numbers and reviews spoke for themselves despite the uphill battle against the powerful abortion conglomerate that is Planned Parenthood.
And the box office numbers aren’t the only ones doing the talking…
On April 1, Abby Johnson — the Planned Parenthood director turned-pro-lifer who inspired the movie — celebrated another record-breaking moment in the film’s launch.
“Look who we just passed in followers,” Johnson tweeted along with a smiley face.
And this was one of the few social media statuses yesterday that wasn’t an April Fool’s joke.
Along with the exciting news, the pro-life advocate posted a side-by-side screenshot reflecting that the @UnplannedMovie had racked up 266.8K followers, surpassing Planned Parenthood’s 255.7K.
Look who we just passed in followers. 😁 #unplannedmovie pic.twitter.com/PCFY7EPp0A
— Abby Johnson (@AbbyJohnson) April 1, 2019