What Happens When Instagram Disappears In Front of Your Face? This Viral Photo Shoot Nailed It.

Eric Pickersgill‘s latest work is shedding some pretty awesome light on the inauthenticity of our Instagram lifestyles.

The idea that technology has taken over our phone-addicted generation is not a new assertion, but Pickersgill took it one step further by showing us how unreal our ‘real’ lives actually appear when we take out the devices glued to our hands. It’s one thing to talk about it, and quite another to really see it.

Technology is not necessarily the enemy, as anything in excess can be harmful. But these eerie depictions sure serve as a window into the emptiness that we’re often pouring over on our smart phones as we ignore the “life” happening right in front of us.

Here’s Pickersgill’s take on his project entitled “Removed” that is now receiving viral attention:

“The joining of people to devices has been rapid and unalterable. The application of the personal device in daily life has made tasks take less time. Far away places and people feel closer than ever before. Despite the obvious benefits that these advances in technology have contributed to society, the social and physical implications are slowly revealing themselves. In similar ways that photography transformed the lived experience into the photographable, performable, and reproducible experience, personal devices are shifting behaviors while simultaneously blending into the landscape by taking form as being one with the body. This phantom limb is used as a way of signaling busyness and unapproachability to strangers while existing as an addictive force that promotes the splitting of attention between those who are physically with you and those who are not.”

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(All photos courtesy of Eric Pickersgill Photography)










Wow. What a story that tells.

We’re not saying you have to ditch your iPhone. It’s 2015.

But next time, before you scroll, maybe consider if in that moment what’s happening in your virtual reality is worth missing out on your actual reality—the one where your families are, your kids play, and where your friends do that LOL’ing thing that’s actually called a “laugh”—when they’re not on the other side of your phone screen.

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