“Putting our production and logistics strengths to work by providing safe, clean drinking water is the best way we can help in these situations,” added brewmaster Sarah Schilling.
Bradley insists that this community contribution would not be possible without their 100-year partnership with the American Red Cross, and the help of Anheuser-Busch’s independent distributors.
“We have an excess of 400 independent distributors throughout the U.S. [that] allow us to do this,” he says. “It would be so much more difficult to do it without them at the local level.”
During times of crisis, it’s pretty amazing to see individuals and organizations alike forgo profits and personal gain to help those in need.
If you’d like to see how you can help, check out organizations that are already on the ground in disaster areas, like the North American Mission Board and the Red Cross. You can also donate money to the Red Cross through iTunes.