Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
My name is Erica Hammel, I am 30 years old, and live in St. Clair Shores, Michigan. I work part-time for a dental Handpiece company, and my other job is taking care of my son Wyatt who is a survivor of Shaken Baby Syndrome. Wyatt is currently in outpatient 3 times a week, so we stay pretty busy. After what happened to Wyatt, I knew I needed to make a change. No doubt my calling in life has become to protect children and to fight for the rights they don’t have. I am trying to do that through Wyatt’s Law and will continue to do that after the law passes.