Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
"Once intimacy begins to wane, it can become hard to get back on track. One of the keys to reconnecting is understanding that intimacy is a multifaceted thing. In fact, there are five different types of intimacy, and only when we keep all five functioning can we have marriages that feel profoundly connected."