Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
Lauren Costello, 36 lives in Philadelphia, PA where she writes a recovery and personal transformation blog. She is currently in the process of starting her own coaching business in hopes of helping women and young girls foster an unwavering love and acceptance of themselves. She is passionate about using her battles with Anxiety, Anorexia, and Addiction as well as her strong faith to empower and inspire others. She enjoys meditation, dancing, coffee, reading and laughing. Her dream is to write an award-winning book! You can follow her journey on Instagram @lightupwithlauren.
I saw the eight-year-old with paralyzing anxiety, the 13-year-old who battled anorexia, the 19-year-old lost and unsure in her own skin, the 27-year-old determined to run her pain away, the 31-year-old blacked out on the couch, and the 36-year-old who had finally learned to love herself.