Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
I am not a writer by any means, however I am a grieving mother from a rural area in north central Missouri. I’ve always had a passion for mental health and my day job is that of a case manager in a correctional center. I co-founded the non-profit organization MOMS Breaking the Silence after my middle child, Zayne’s suicide in hopes of saving lives and ending the stigma surrounding mental health. Most of my free time is spent making memories with my boyfriend, Stephen, my son, Dakotah and his girlfriend, Morgan, and my daughter, Bronwhyn. Learn more about our foundation on Facebook at MOMS Breaking the Silence.
"I text him back and then I just felt like something wasn’t right, like deep down. I tried calling him once, twice, three times. I just kept getting voicemail. About that time, I heard his dad scream and the phone went dead."