In a remarkable display of bravery and quick thinking, a 5-year-old boy named Colton Franks recently played a crucial role in saving his mother's life after a horrifying hiking accident in Idaho.
One mother, Joann Bogard, knows these dangers all too well and has made it her mission to protect other children from the same fate as her son, Mason, who tragically died in viral "Blackout Challenge."
"Anheuser-Busch's creative team came up with the concept and moved heaven and earth to make the commercial. They had to get approval from members of Congress, the advertising community and from New York Mayor Rudy Guiliani."
