Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
“Baby, I need you to stop crying about everything,” I say to my 4-year-old son, followed by a heavy sigh. Another day, another sob fest about something that broke his little heart. He is my sensitive soul, my middle child, my gentle spirit.