Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
"I felt the tug on my sleeve and looked down to find him standing motionless. His mouth was moving but I couldn’t make out his words. His quiet body in the noisy room caught me off guard. I bent down to find his voice."
The people behind me, as I wrestled my own whiney toddler, began very loudly whispering things like: "How many baby daddies do you think she has? Can't even dress those kids for weather. Just wait until she whips out the food stamps."