Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
Candace Cameron Bure discussed the backlash she received from some of her 4.6 million followers when she posted a photo on Instagram that one of her sons took showing her and her husband Valeri smiling while he playfully grabbed her chest.
“It’s too personal to us and we would never want to talk about someone that’s such a dear and close friend,” said Bure. “I’ve already said that we are family and we stand by each other and pray for each other and we’ll always be there for each other.”