Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
Shortly after the busy lunch rush today, frantic cries were heard in the drive-thru line. The cries were coming from an SUV just outside the drive-thru window. A father was seen rushing to the back of his SUV.