We hit a breaking point. We were so tired of rushing from house to house; we had truly begun to dread holidays. It was time to make a change for our family.
Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
“I heard my daughter crying in her crib as I repeated over and over, ‘She will never remember me,’ and began a dialogue in to my husband's phone that I prayed she would never have to hear."
"We literally dread going to Walmart. Me and my husband were just staring at each other like is she serious? How could a woman who didn't even know us do this? I was really at a loss for words."
