Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
In the summer of 1997, Julie Kemp, her husband, Andy, and their 8-year-old son, Landon, were driving home from church when an ambulance coming back to its station crashed into their car at an intersection.
"Truth is, I’m a recovering fundie. I was baptized in a particularly conservative church and believed that somehow I’d been fortunate enough to be baptized into a congregation that was right about everything—lucky me."