"I had managed to keep my composure in the grocery store, and even when I was putting away my cart back to get my quarter back. But as I drove home, the tears came. I began the ugly cry."
Matthew West has said that the purpose of his new music video, “Modest is Hottest,” is to remind his daughters that their value does not depend on their outward appearance. However, many see the song as perpetuating damaging purity culture messages that shame women for men’s lust.