"I could feel hot, salty tears coming down my face. I sat and cried silently... I was scrunching myself up against the wall as far as I could. All of a sudden, someone from behind us taps on the guy’s shoulder..."
Matthew West has said that the purpose of his new music video, “Modest is Hottest,” is to remind his daughters that their value does not depend on their outward appearance. However, many see the song as perpetuating damaging purity culture messages that shame women for men’s lust.