“This is the story of a little girl’s love of a green dress, a mother who tries to instill independence, and how those two things came together in the most epic and brilliant combination possible."
Matthew West has said that the purpose of his new music video, “Modest is Hottest,” is to remind his daughters that their value does not depend on their outward appearance. However, many see the song as perpetuating damaging purity culture messages that shame women for men’s lust.
