"He stepped aside and tried to make a few calls. Hugging his daughter and grabbing his head, you could tell he was heartbroken. This woman next to him at the front counter heard the whole thing."
Matthew West has said that the purpose of his new music video, “Modest is Hottest,” is to remind his daughters that their value does not depend on their outward appearance. However, many see the song as perpetuating damaging purity culture messages that shame women for men’s lust.