Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
TikTok mom Emily Vondy, is nothing if not honest about the struggles of motherhood. One of Vondy's most classic and popular maternal mishap tales of late had even me saying, "Whew, at least I've never done that!"