Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
"Izzie is non-verbal, wheelchair bound, on a feeding tube, and mostly uncommunicative. However, there were a few times when her eyes met Carson’s and she lit up like the 4th of July... and, well, so did he!"
"Today, my younger sister received her high school yearbook and was not in it. She didn’t miss picture day or ask for her picture not to be included. Imagine the heartbreak my mother felt having to explain to my sister why she wasn’t in the yearbook."
"No matter what he chooses, when church is over, he is exhausted and anxious. He makes his way back through the crowded lobby and the smells and the people touching him and the kids playing. He panics. The meltdown begins."
When I first received the Down syndrome diagnosis for your brother, the first coherent thought I had was, “Poor him”, which quickly turned to “poor you.” I exited the present and started living in your futures.