Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
After a wrong text about Thanksgiving dinner turned into an unlikely friendship in 2016, Jamal Hinton and Wanda Dench have spent the holiday together ever since! This year, they're teaming up with Airbnb to invite other strangers in for their annual gathering.