Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
Carley Marcouillier works as the Community Supports Services Program Manager at Humankind, a growing nonprofit within the heart of Virginia. With a Bachelor’s of Science in Religion and a Masters of Arts in Clinical Mental Health Counseling, Carley and her team, work to provide mental health services to the underserved. In addition to her clinical pursuits, Carley is passionate about discussing the topics of faith, theology, psychology and everything in between.