Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
Before becoming a mom to 9-year-old John and triplet 5-year-olds Tommy, Teddy and Nate, Christie Cuthbert was an accomplished journalist/columnist in the Chicago suburbs. She and her family moved to San Antonio in 2017 and are loving the laid back Texas life. She currently writes for Alamo City Moms Blog, San Antonio Woman Magazine and is currently working on her first book, "Mom! I Farted in Church" One Type A Mama's Journey Learning to Laugh. Follow her family’s crazy shenanigans on Instagram at @christiecuthbert.