Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
Michael Horton is the Professor of Systematic Theology and Apologetics at Westminster Seminary California. The author of many books, including Core Christianity, he is also the host of the new Core Christianity radio show, a daily Bible question-and-answer show broadcasting nationwide. He lives with his wife Lisa and four children in Escondido, California.