Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
Rachel Lewis is a foster, adoptive and birth mom. After a 5-year battle with secondary infertility and recurrent pregnancy loss, she now has three children in her arms and a foster son in her heart. She is passionate about helping women feel heard and understood when building their family gets a little bit complicated. When she’s not chauffeuring her kids around, you can find her shopping at Trader Joes, drinking coffee, or writing about her journey as a mom at The Lewis Note. She is a regular contributor to Still Standing Magazine, Pregnancy After Loss Support, and The Mighty. You can get her free resource, "Your BFF Guide to Miscarriage: 5 Ways to Comfort a FriendThrough Pregnancy Loss" here. Connect with Rachel on Facebook, or join her private Facebook group Brave Mamas -- a support group for anyone who had to struggle to build their family.
"My deepest hope is that through the holes of our brokenness, our hope, love and light shine through to you all the more. That our torn hearts can actually stretch bigger now, holding both you and our other baby in it."
"If you come across any woman who has lost a baby at ANY stage in pregnancy or following birth—please do the universe a massive favor, and steer clear of saying any of these five things. (Or anything that even closely resembles them.)"