Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
We make funny memes about how the Holiday Season has us freaking out, and we laugh and laugh. Meanwhile our hearts are hurting. We end up on the other side of January wondering where the joy went, why it can’t be like it was when we were a child.
“Taking out these needles by the handful to take this photograph was...surreal. Half way through my hands started to quiver, my breath got short and I had to stop. I sat down, looked at it and started to cry."