We hit a breaking point. We were so tired of rushing from house to house; we had truly begun to dread holidays. It was time to make a change for our family.
Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
“When the blanket came off, her face had a lot of black-and-blue bruises. She noticed the man went to the bathroom with the toddler twice without bringing a diaper bag..."
“Who the heck was Wyatt left alone with?! My heart dropped into my stomach… I had NO idea what I was walking in on. I took about 4 steps into the room and stopped in horror."
“I didn’t really know... I was afraid to ask, as a mother, because it would be painful to hear. But I felt I had to ask, and I wanted to share with you."
"I first walked around to the baby. She looked at me with a face that said 'help.' I can't even describe to you how bad she looked and how and why nobody noticed it."
