Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
That’s where our problems lies, ladies and gentleman. We are a generation of busy Christians, Christians much too hurried to have time for the Bible. We assume Sunday is enough, flipping rapidly through whatever verse the preacher reads out loud, forgetting that the man on the pulpit is also just a man.
As Christians, we are called to love, and as a parent we are called to love our children. Seems simple, right? Of course parents love their children! But do they show that love in the best way possible?