We hit a breaking point. We were so tired of rushing from house to house; we had truly begun to dread holidays. It was time to make a change for our family.
Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
You may know Susannah B. Lewis as "Whoa! Susannah"-- the humorous Southern mom in aviator glasses who sits behind the wheel of her SUV cluttered with softball bags and stale tater tots and rants about everyday grievances like long carpool lines and only one available check-out at the grocery store.
"It hit me! All these missed opportunities mixed in with the thought - Cally doesn’t know I have the ring! I should just start documenting these moments!"
