We hit a breaking point. We were so tired of rushing from house to house; we had truly begun to dread holidays. It was time to make a change for our family.
Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
“This is the story of a little girl’s love of a green dress, a mother who tries to instill independence, and how those two things came together in the most epic and brilliant combination possible."
"Tears-pouring-down-my-face, couldn't-talk-couldn't-breathe kind of laughing. Screaming laughing. So hard that I was sobbing because I couldn't get it together."
"Our son’s wish list added up to just over $5k and I’ve never wanted to make someone live on the streets until now...
Our daughter’s asked for a Barbie dream house to share so they can fight over a pretend house inside our real house."
“Why is there a turkey inside of a turkey? Oh my god, what is this? Mom this isn’t funny, I’m crying!! Mom there’s a baby turkey in the turkey. It’s a girl!"
UK-based filmmaker Joseph the Dreamer has officially BLOWN the Internet away with a work of cinematic art that has finally done this underdog of a genre justice.
