Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
"Our son’s wish list added up to just over $5k and I’ve never wanted to make someone live on the streets until now...
Our daughter’s asked for a Barbie dream house to share so they can fight over a pretend house inside our real house."