Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
I was ruining all of the important relationships in my life because I DIDN’T CARE. I didn’t care about anything. I felt like a hollow shell. I was spiraling out of control. I snapped at everyone for everything and I couldn’t make it stop.
"One pink line. He reached over to catch me thinking I would fall apart. But I didn't. My heart just sank to the bottom of the floor...I fell to the ground and let out the floodgate of tears I was holding back."