Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
Let me tell you a story: A girl comes home after a long day. She sets her things down, throws her hair up and changes into comfy clothes in record time. Breathing a deep sigh of relief from taking off that chest cage called bra and changing out of those feet shackles called heels, she grabs her laptop and flips it open.