Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
"I stopped the car and got out. The interior light came on but Nicholas didn't move. I looked closer and saw his tongue was sticking out slightly and there was a trace of vomit on his chin... The shock of seeing him like that was the bleakest moment I've ever had."