Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
"I’m gross. I’m exhausted. If one more person touches me, I might lose it. I wonder if at some point it will seem easier to put in extra hours at work instead of coming home to an exhausted wife who seems to be barely holding it together?"