We hit a breaking point. We were so tired of rushing from house to house; we had truly begun to dread holidays. It was time to make a change for our family.
Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
This time of year is hard for you, I know. I was a single mom for almost five years. My sister was for seven. And my mother has been a single mom for almost the entirety of her four children’s lives.
Tonight I mowed my yard with my almost two-year-old on my hip. Why? Because she was not taking no for an answer and being a single mom of four I didn’t have a choice.
