We hit a breaking point. We were so tired of rushing from house to house; we had truly begun to dread holidays. It was time to make a change for our family.
Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
"Article after article is about our daughters and how dire it is for us to raise them to be strong, self-sufficient, and capable. But, please hear this. I have a boy too."
"I receive weekly emails from women who are so frustrated by their relationships with their mothers-in-law. All they want is to feel loved and appreciated by them, yet they feel judged and torn down."
"The question caught me off guard, like the car in your blind spot when you’re changing lanes, the one that lays on the horn and gives you the finger and sends your heart into a series of herky-jerky palpitations that make you wonder if you should dial 911."
