We hit a breaking point. We were so tired of rushing from house to house; we had truly begun to dread holidays. It was time to make a change for our family.
Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
"As I sit here writing this with my green painted fingernails, alive and well, I can't help but cry for the moments when I thought I wouldn't make it."
"I’d never received a suicide text before. I had to read it multiple times before I understood all the words. In the message, he apologized for being a bad leader and then told me how to help the church survive."
