Dorothy Custer is the definition of gumption. Listen to her tell the story of how she met her husband, then at 2:10 she reveals the secret to long life (btw, it's the cutest thing ever).
"Anheuser-Busch's creative team came up with the concept and moved heaven and earth to make the commercial. They had to get approval from members of Congress, the advertising community and from New York Mayor Rudy Guiliani."