Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
"Wives often have the nagging feeling that they just don’t measure up. Let’s drown out those voices with the applause of affirmation – words of beauty, truth, and love that every wife wants to hear, but also needs to hear often."
Don’t overlook little arguments but understand that they are part of the enemy’s schemes to divide and destroy a good, Godly thing. Identify them. Call them out for what they are. Don’t brush it under the rug. Take Godly action even when it’s hard.
"I wouldn’t say I’m an “expert” in marriage—because I’m married—and my wife reads my blog. That would be a stretch. But I’ve learned a few things. I’ve observed things that work and things that don’t."
Jon married a girl I grew up with. In the middle of the night two years later, Jon called me because he had just found emails that made it clear to him that his wife was cheating on him. Soon after, she left and never came back.
"The nearer Kim and I approached the decision to marry, the more I was filled with a paralyzing fear. Was I ready? Was I making the right choice? Was Kim the right person to marry? Would she make me happy? Then, one fateful night..."