We hit a breaking point. We were so tired of rushing from house to house; we had truly begun to dread holidays. It was time to make a change for our family.
Has Hobby Lobby entered the world of emotionally persuasive holiday short-form cinema? It would certainly seem so! And their Christmas ad effort is 100% geared toward what is undoubtedly their most loyal customer: busy (exhausted, out-of-time) moms.
None of them asked for this year’s hottest toy, or another video game to add to their collection. No, the children who filled out these tags listed their “innermost dreams”—things that should be part of everyone’s childhood.
"I prayed for my husband, but I prayed for the outcome I desired for him. I wasn’t praying for what he wanted, or even more importantly, for what God had for him."
"Countless women go to bed each night wondering if they will ever feel noticed... Have you felt far from cherished? Have you been cut down one too many times?"
"Maybe my words really don’t matter unless I am shouting out the only real answer. I am certain other wives feel like jealous, insecure, needy crazies."
"I lie awake every night and I wonder if I was actually a good wife. I wonder – if I had a crystal ball and I knew that he was going to die so young, would I have doubled down in some key marital areas?"
"I heard my phone vibrate as a text rolled in. It occurred to me then as I saw my spouse’s number pop up on my phone that I had not texted him earlier as I intended..."