In a revealing Ted Talk, the designer and actress takes the audience through the evolution of the bikini, from its beginning as the scandalous swimsuit of the 1950s that only strippers would dare wear, to every girl’s summer must-have in the 21st century.
But what’s most shocking about Jessica’s speech is her research findings on the reactions of the male brain to seeing women in different amounts of clothing (@4:20). When they were shown bikinis, their brain scans were OFF THE CHARTS, showing that they subconsciously reduced the women wearing them to mere objects, akin to the likes of a screwdriver or a hammer…and that’s not all.
Watch Jessica elaborate on this fascinating study in the video below as she debunks the myth of the “power suit” once and for all.